Case Study

How Param Labs Executed a Large-Scale Token Distribution with Magna

The Situation

Param Labs, a pioneering Web3 gaming ecosystem, with a community of over 1 million members combined, needed to execute a large-scale token distribution for a vast and diverse group of stakeholders. Param required a highly flexible and reliable solution to manage last-minute changes and scale effectively.

Param Labs faced several key challenges:

  • Flexible Claimant Updates: Param Labs needed the ability to update eligible claimants up until 24 hours before distribution.
  • Managing Vested Tokens: Setting up a 12-month vesting period for 50k out of the 500k+ recipients while enforcing a 30-day initial claim window.
  • Handling Complex Unlock Schedules: The distribution process involved multiple investors with several distinct unlock schedules.
  • Supporting Multiple Networks: Ensuring smooth token claims on Arbitrum One.

Magna’s Solution

Magna provided a tailored solution that addressed these challenges, enabling Param Labs to carry out a seamless token distribution:

  • Custom Claim Portal: Magna developed a branded claim portal at claim.paramgaming.com, designed to manage high transaction volumes while preserving Param’s brand identity and providing a seamless user experience.
  • Responsive Infrastructure Scaling: Magna quickly responded to handle the increased load, scaling its infrastructure to support the additional claimants and re-routing traffic to minimize any potential disruptions during the critical launch period.
  • White-Glove Onboarding: Magna offered hands-on onboarding services, ensuring that all data was accurately integrated and prepared for the distribution process.
  • Dedicated Client Support: Magna provided direct support to the Param Labs team, ensuring they had the resources and assistance needed throughout the claim process.

Execution Details

The execution was marked by its intense timeline and technical demands, with the total number of claimants confirmed just 24 hours before launch.

  • Scalable Infrastructure: Magna rapidly expanded its infrastructure to handle the increased scale. This included re-routing traffic during the launch to prevent any potential issues from cloud hosting failures, ensuring uninterrupted distribution.
  • Round-the-Clock Support: Magna’s tech team provided 24-hour support throughout the funding and claiming processes, successfully signing all 600,000 funding allocations within the tight timeframe.
  • Flawless Execution: Despite the short timeline and technical challenges, Param Labs’ community successfully claimed their tokens, underscoring the reliability and efficiency of Magna’s solution.

The Impact

  • Successful Large-Scale Distribution: Magna facilitated the distribution of tokens to hundreds of thousands of stakeholders, including those with vested tokens and investors with complex unlock schedules.
  • Adaptable Infrastructure: Magna’s efforts in quickly scaling infrastructure reduced the impact of any downtime during the launch, ensuring stakeholders could claim their tokens as smoothly as possible.
  • Operational Success: Magna’s efficient handling of last-minute changes and high transaction volumes showcased its capability to manage large-scale token distributions under tight deadlines.

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